— Bulletproof Fanclub (@coffeehacked) December 9, 2016
Any one of the selection Bulletproof books available can be a fantastic reference to remind you of what you haven’t yet or have learnt about biohacking optimal health.
There are times when we need to be offline and just spend some time away from any device that is connected to the internet. We need to stop searching online for an answer and instead just read a book with the important points.
Think of when you go to bed, taking a break on holiday or just a time out during the day. Use this time to move out of searcher mode into learner mode. Take time out in a study or library. Surround yourself with knowledge and start absorbing the wisdom the words are telling you in a good book.
The following selection of recommended reading books are available in both paperback & hardback copies and kindle ebook format from Amazon. These are fantastic reads to help you go deeper into the world of biohacking your gut and brain to make you feel great again and live the best life you can. Click on the Amazon links below for the current pricing and to read the reviews from all the star ratings others have given these great reads.
Bulletproof Diet Book
Titled: “The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life.” It was published on December 2, 2014. This is the book that made Dave Asprey a NY Times best selling author when it made the 2015 NYT best selling list in the Food and Diet category.(1)
This the perfect reference if you want to learn everything you need to know how to start the Bulletproof Diet for either men, women or even children. This of course includes the world famous Bulletproof Coffee recipe and the dietary benefits behind it. This is perfect for a beginner who knows nothing about the concept of biohacking. The book will take you on a journey of discovery from what foods to eat an what to avoid like the plague.
This is using an easy to understand food diagram (fridge poster available here) with one side showing a green zone that contains the things you should be eating to the red zone which are the bad things and should be avoided. That makes understanding what to buy at the grocery store so much easier than other diet books. The details for why a specific item of food, like certain vegetables, are in the green zone.The reason why they are good for are explained in easy to understand language and with great references and case studies. The same goes for the red zone foods. These are the ones Dave typically refers to kryptonite and are the kind of menu items that could ruin your day with an unwanted side-effect. Dave explains from his years of experiments why something in what you just ate could make you feel unwell or be helping to cause an unwanted symptom.
It is recommended to use the free Bulletproof Food Detective app when you buy this book. It will help you see if what you ingested is showing up as a possible food allergy by watching your heart rate variability. This will help you take what you are learning about this upgraded biohackers version of the paleo and ketogenic diets and start seeing short term effects. Of course when you stick the course and follow the advice you could be like one of the many testimonials of people losing excess weight for the first time in years and looking great again. You’ll probably end up doing before and after photos just to appreciate the massive change in body shape that come from getting a smaller, ideal waist size again.
Grab a copy if you haven’t already and start changing your diet and your life starting at breakfast tomorrow.
Bulletproof Cook Book
Titled: “Bulletproof: The Cookbook | Lose Up to a Pound a Day, Increase Your Energy, and End Food Cravings for Good.” It was published on December 1, 2015. This is the book that followed on from the made NY Times best selling food and drink diet book by Dave.
Of course once you understand why you need to eat certain items and what things to not eat you want to actually eat something. This is where some people need some helpful guidance to learn how to cook the basics and be able to make up dishes that tick all the boxes. You don’t need to be a Michelin star chef to be able to mange the diet at all. Cooking to Bulletproof standards is actually very, very easy. It will take a ton of stress out your life worrying what to make for breakfast, lunch or supper. With easy to understand recipes, ingredient amounts to use and pictures to show you what a dish ends up looking like this is a fantastic guide to keep in the kitchen.
We all need some inspiration what to do to feed yourself or a family. Don’t get stuck staring into a fridge not knowing what to pull out. Follow the tips and start creating amazing egg dishes that help burn fat to start the day. Salads that don’t make you feel like a rabbit eating dry grass, but rather a scrumptious juicy flavor full lunch. Discover how easy it is to grill meat so you don’t overcook it and destroy the amazing health benefits that come from knowing what temperature to heat different food items at.
When you review the books contents you see how fun it can be to cook again using high quality ingredients that don’t cost a ton either. This book is perfect for cooking on budget to premium personal chef needs.
Grab your own copy if you haven’t already and start changing how you cook at home starting straight away.
Better Baby Book
Titled: “The Better Baby Book: How to Have a Healthier, Smarter, Happier Baby.” It was published on December 18, 2012. This is the book that Dave authored along with his wife, Dr. Lana Asprey M.D.
Do you that typically good fertility is a sign of good health too? Well it is and this is just one of many things you will learn in this fertility book. Dave and Lana are open with their struggles that they had trying to fall pregnant for the first time. Like thousands and thousands of other couples in the US and the rest of the world they were struggling to fall pregnant initially. Getting a woman pregnant is nowhere like the movies – it definitely doesn’t happen on the first try every time. Infertility concerns are a real worry for many husbands and wives or girlfriends and boyfriends out there.
This is why being the famous biohacker and health fixer Dave is he and his lovely wife decided to solve their fertility troubles. You get to read their personal story from no luck to the positive pregnancy test result finally coming back. They detail common issues that affect how fertile a male or female can be. Then explain step by step how to turn things around, avoid gynaecologist appointments and expensive IVF treatments.
Men know sperm count matters. Ladies know endometriosis and fallopian tube space is important for an egg to be ready to be fertilised. Learn how to allow these natural biological process to happen to let you have the child or children you have been wishing for. Plus you get to have some sexual fun with the “Get Some” ice cream section
Grab your own copy if you haven’t already and start changing how you get it on and make a bump.
The Stretch Marks Factor
Titled: “The Stretch Marks Factor: Prevent Stretch Marks & Build Naturally Vibrant Skin.” It was published on November 8, 2016. This is the book that Dave has authored along with his wife, Dr. Lana Asprey to compliment their other better baby book.
Did you know that your skin is the biggest organ in the body? Too many people take their precious skin for granted. This is especially true when we are young and have a youthful appearance. We might be tricked into thinking we will look like this forever. However, this is definitely not the case. The skin on our faces can tell a story from the wrinkles, crows feet, frown lines and bags under the eyes. We need to actively help our skin organ to keep it looking its best.
Then there is the issue of stretch marks. This is a problem for both men and women! Dave is open when he shows pictures of when he was obese and was then able to lose all that excess weight and look muscular again. However, when you are that big you stretch your skin and end up with unwanted fat person, silver and white stretch lines. The same happens with body builders, Like on their pecs and biceps, when they grow their muscles by doing lots of gym.
Then there are the pregnant mums who love having a baby, but not the stretch tummy skin and possible marks from it. Lana has a passion for fertility and explains why only 50% of pregnant women ever get the issue. Then there are the other answers given to common questions like:
- What is the connection between hormones, stress and stretch marks?
- What is the one key type of skin cells that is causing stretch marks (and wrinkles) plus how do you to try keep them healthy?
- What are the seven key nutrients that make healthy skin plus what foods to avoid?
- What are the six cutting-edge techniques to help eliminate stretch marks without the need for seeing a plastic surgeon?
- What supplements are essential for blemish-free skin that make you appear healthier again?
“Stretch marks are a burden or a fear for many people, but they don’t have to be. With proper nutrition and an informed lifestyle, you can keep stretch marks at bay and reap the benefits of healthy skin. Stretch marks have affected my life, and Lana and I hope this book will keep them from affecting yours.” – Dave and Lana Asprey Quote
Grab your own copy if you haven’t already and start changing how greta you skin looks and feels again.
Do you want to save a few bucks when you go shopping? Want to try get items worth hundreds of dollars as freebies? Then you need to start stacking coupons.
Lately, more and more people are getting really interested in gathering up these discounted specials being advertised by companies. Once they have them neatly organised it is time to start redeeming them in the stores across the U.S. to try get a lower price on everything they buy. Why go through all the bother? Well, this way they maximise their savings gained when shopping, whilst the stores get the brand marketing and monetary income benefit from running the promotions. This makes it a win-win situation for the both parties. If you want to join this coupon stacking mania, follow suit. We’ll break down everything there is to know about couponing together!
What is Coupon Stacking?
Coupon stacking is defined as being able to use many coupons in one purchase. This could be when purchasing one item or multiple items at checkout. For example, Kohl’s allow four coupons per order whereas some stores like Michaels allow unlimited stacked coupons. This may include certain dollar amounts off to certain percentages off a transaction.
The term itself suggests the real goal – to merge these money off or percentage off vouchers together and get the best possible price. What you are doing is “stacking” the savings in a cumulative way. So one discount and be added to another discount which means you get a much calculated money off amount at the checkout. However, you cannot do with do this with any and all coupons. There are actually two types you should keep an eye on. They’re the manufacturer’s and the store versions.
When you combine these two types together properly, you will end up saving way more money when shopping than you could have ever hoped for! This is all thanks to the smart and frugal shoppers out there who figured out this money saving technique. Everyone loves a bargain and finding them is a massive incentive for some. Think of it like a game that some people just need to win and beat the system. For example, take British teenager Jordon Cox, he managed to get six hundred pounds worth of food groceries for just four pennies. That is $755 value in food costing only 5c! How did he do that?(1)
Remember how we said there are two types to look out for earlier? Basically, you use a store coupon plus a manufacturer’s when buying a product. Then depending on the terms and discount stated on the coupon, you are able reduce the price of your purchase. In some extreme cases dramatically reduce the price like Jordon did.
For instance, if you’re buying a two-dollar-worth item and you have a store coupon for fifty cents and a manufacturer’s coupon of one dollar, you’ll eventually pay only fifty cents for that item. It’s as simple math as that.
This is why it became popular among shoppers. And the TLC TV shows like Extreme Couponing and Extreme Cheapskates, which revolve around the subject of saving, only increased the interest in stacking coupons.(2)(3)
Types of Savings
Nowadays with the expansion of the internet access on peoples phones and home connections improving online shopping has become the norm for millions of people. Then there is the development of the newer commerce marketing methods like Black Friday and Cyber Monday adverts to entice people to spend money on products that have had prices slashed in flash sales.
You can find awesome deals and dirt cheap bargains everywhere around you, you just need to keep your eyes and ears open for the opportunities. Whether it’s printable coupons or vouchers in the local or national newspapers, online codes you have to type in to get 10 – 90% off, the opportunities are numerous both online and offline.
Big name brick and mortar businesses like Target, Kohl’s, Walgreens, and CVS among many others, allow you to stack physically stack your cut outs and clippings. Whereas, online stores like say Amazon let you just enter a digital code or phrase to redeem online. Saying that, some of the above-mentioned brick and mortar companies have an option for online stacking, too. Frugal mommy bloggers tend to try hunt these down and then promote them to their followers.
A big number of the these opportunities that you’ll encounter are actually from the manufacturers marketing campaigns themselves. What does that mean? These types of coupons are issued by the company producing the product that you’re wanting to buy. You can find them advertised in popular magazines, newspapers or on various websites.
Once you print them or crop them out of the paper, you only need to bring them to a participating retailer that accepts them and then try combine this along with a coupon from the store (if it offers one of course).
This way the manufacturer allows you to buy the product from them with the best pricing available. For instance, when you buy Coca-Cola in Target with a manufacturer coupon, you are buying it directly from the Coca-Cola Company with their discount and not from the retailer (or in this case Target).
The situation is slightly different with this type. Here the discount doesn’t come from the manufacturer (The Coca-Cola Company in the previous example), but from the store in which you actually buy the product (like Target). The logic behind this is that the store renounces a small part of their profit in favour of the promotion they get for the products. Most often they do it to attract more customers.
There are a lot of ways through which the stores get the word out to the customers about the super deals and savings they are offering for a limited time.
Firstly, they normally advertise themselves in magazines and newspapers again advertising the offer to all the readers. They’re normally easily recognisable as they feature the store’s logo and its name, leaving you with the quick job of cutting them.
Aside from this, the online versions of these offers are found on the stores website as well as the store’s email newsletters. You can simply print them at home from these sources and present your printed papers at your net store purchase to earn the discount.
What’s more, you can also stack rewards and deals which the stores use as part of their marketing strategy. By gathering them from the papers and newsletters and combining them, you’ll be able to receive even more discounts.
Store Gift Cards
Coupons aren’t the only ones helping you make big savings. The gift cards from the stores are great for this purpose, too. Especially when you stack them with the coupons.
How does it work? The only thing you do is show the manufacturer and store coupons at the register and then pay for the goods with the gift card. That way you get a way lower price for your products.
Note that you can buy such discounted gift cards online (Gift Card Granny) and save on that, too.
Finally, rebate apps represent the modern way of saving money while shopping. And you don’t use any coupons at all to do that! You simply need a smartphone to download these apps on.
After getting the receipt from the store, you’re supposed to take a picture of it through the rebate apps in order to get a part (or a full amount) of the money you’ve spent. So cool, right?
Online Stores That Allow Coupon Stacking
- Kohl’s allows 4 coupons per order.
- Gap, Banana Republic, Old Navy and Athleta allow 5 coupons per order.
- Amazon allows unlimited coupons per order.
- Target allows one manufacturer & one store per order.
- Michaels allows unlimited per order.
- Newegg.com allows unlimited per order.
- Sears allows unlimited per order.
- CVS allows one manufacturer & one store per order.
Online Stores That Do Not Allow Coupon Stacking
- Abercrombie & Fitch
- American Eagle
- Ann Taylor
- Barnes & Noble
- Bath & Body Works
- Burlington Coat Factory
- Charlotte Russe
- Dick’s Sporting Goods
- Foot Locker
- Forever 21
- Hudson’s Bay
- J. C. Penney
- Kate Spade & Co.
- Neiman Marcus
- New York & Co.
- Ralph Lauren
- Sports Authority
- The Finish Line
- Urban Outfitters
- World Market
All of these saving methods, starting from stacking coupons and using gift cards to rebate apps, will definitely change your whole shopping experience for the better. Prepare for the days when you’ll walk out of a store with a wide smile on your face, a full wallet, and a heavy grocery bag. Happy shopping and saving
The post National Coffee Day vs International Coffee Day: History Story appeared first on Bulletproof Coffee Fan Club.
Every year millions coffee lovers from around the world get a chance to celebrate their passionate love for anything related to a cup of java. It is a once a year event that is promoted by major food & beverage retailers and various associations. Of course that depends if you follow either the 29 Sept day in the US or 1 Oct day around the rest of the world. Either one was created as an awareness day designed to promote the amazing coffee culture, which you can read more about in the history section.
In the US, many big name brands like: Starbucks, Dunkin Donuts, Wawa, McDonalds and 7-Eleven, for example, typically give away free cups of coffee on the day to consumers visiting a participating store or restaurant. These companies like to run these specials to help attract more clients to their particular convenience food and drinks brand. It makes sense why. The end goal being that customers who take them up on the free coffee offer, in the short-term come into a store and spend some money. Then they will hopefully return time and time again in the future when they think of buying a take-away cup of joe. Brand loyalty and more lifetime sales at the end of the day would be a great marketing result.
National coffee day is only promoted nationally within the US, with its origins coming from the National Coffee Association (NCA). The NCA is the major organiser who is behind this unique US holiday. The official social media hashtag is #NationalCoffeeDay used by official NCA channels: Twitter, Facebook, its blog and official website page.
Is It National Coffee Day Today?
National coffee day in the United States of America is always celebrated each year on the 29th September. It was on Thursday, September 29 in 2016 and will be on Friday, September 29 in 2017. This means the day of the week can be different each year, but the calendar date will always be the same.
The US uses a different calendar date compared to the rest of the world for which day they celebrate on for some reason which will see below. There are reports that say the NCA started promoting this awareness day back in 2005. However, it hasn’t been easy to find a reference like an old press release, advert image or clipping, news article or archive webpage. The earliest sign we could find online was only in 2013 with this tweet from their official account:
Mark your calendars, Sunday, September 29th is National Coffee Day! http://t.co/93XyBvrAfD
— Nat'l Coffee Assoc (@nationalcoffee) September 27, 2013
It would appear that the New Orleans Coffee Festival on 3 October 2009, which was held at The Southern Food and Beverage Museum, used the term National or International Coffee Day in the US. However, this wasn’t the start of the official day worldwide.(1) You can see old archive images of the what happened on the day here.
International coffee day is promoted globally around the world, with its origins coming from the International Coffee Organisation (ICO). ICO are the international body that represents many foreign countries and is the organiser behind this holiday event. The official social media hashtag is #InternationalCoffeeDay used by official ICO channels: Twitter, Facebook, its blog and official website page.
When is International Coffee Day?
The official international coffee day (ICD) that is marketed by the International Coffee Organisation (ICO) is always on 1 October of each year. It was on Saturday, October 1 in 2016 and will be on Sunday, October 1 in 2017. This means the day of the week can be different each year, but the calendar date will always be the same.
As you could see by the two different dates mentioned above, that many countries around the world might celebrate their own version of a dedicated day at custom dates throughout a year.
During the ICO meeting on 3-7 March of 2014 held at the ICO headquarters, 22 Berners Street, London, UK, the council tabled a proposal to consider for an International Coffee Day. The proposal was put forward by the Private Sector Consultative Board (PSCB) of the organisation. The 77 Member States of the ICO then discussed this idea during the meeting and put it to a vote. The proposal was passed and it was agreed to, by ICO member states, to celebrate International Coffee Day annually on 1 October, starting 2015, instead of each country having a unique day. This would help to create uniformity in the marketing awareness campaign by creating just one single day of celebration for lovers of coffee from around the world. (2)(3)
ICO member governments represent 98% of world coffee production & 83% of world consumption with a list of current member countries as June 2016 below (*denotes provisional application)(4)
|Exporting Member Countries (42)||Importing Member Countries (35)|
|Central African Republic||– Cyprus|
|Colombia||– Czech Republic|
|Costa Rica||– Denmark|
|Côte d’Ivoire||– Estonia|
|Democratic Republic of the Congo||– France|
|El Salvador||– Greece|
|Papua New Guinea*||– Sweden|
|Paraguay||– United Kingdom|
|Timor-Leste||United States of America|
Which Event is Bigger?
As you can see from the graph below. According to historical Google trends data, the amount of people searching online from around the world for the either term shows a clear winner.
Looking at the difference between the blue US celebrates day & red international celebrated day phrases it is blatantly obvious which one is way more popular and gets a significantly bigger percentage of online traffic and searches per year.
You can also see when the spikes in the graph occurred that most people searching online for more information will do so roughly between Sep, 27 – Oct, 4 dates. This is since it is a one day event with flash sale deals to be had.
Other Notable Dates
The oldest mention of an organised national coffee day marketing event was by the “All Japan Coffee Association” back in 1983. Translated from Japanese in to English they said:
“In Japan, the fact that coffee consumption is higher in the Autumn and Winter period, in 1983 the All Japan Coffee Association declared October 1 would defined as Coffee of the Day”.(4)
Japan is an ICO member state which could explain how 1st October was chosen.
Both the ICO and NCA USA would like to encourage any independent businesses, private companies, public associations, and of course coffee lovers to arrange to host an event or awareness campaign on either dedicated day.
Some ideas how to do this could be:
* Use social media channels like Facebook, Instagram or Twitter to invite friends to an event using the official hashtag #InternationalCoffeeDay or #NationalCoffeeDay. To help get you started we made this image for you
* Host a coffee cupping tasting event at a local coffee shop, work office or even in your own home.
* Run a limited offer discount on coffee related products via a promotion if you own a coffee shop or cafe.
* Make a personal video about how much or why you love coffee so much. Use this footage to upload YouTube & promote on social media websites along with the #InternationalCoffeeDay or #NationalCoffeeDay hashtag.
* Run an coffee themed art competition. Once people have entered their pieces of art (photography, poetry, drawing, paintings, sculptures, short stories…) hold an exhibition to display them for others to see and appreciate them.
* Host a masterclass or workshop. Maybe teach different brewing techniques using a French Press or Aeropress, how to do latte art or educate people on how to roast coffee beans at home & the differences between a light, medium or dark roast.
* Host a mini-lecture by an expert knowledgeable about everything coffee, like say a local roaster or barista talking about what are peaberry coffee beans or how to make butter coffee.
* Arrange an organised tour to a local coffee farm and/or washing station to get the more people interested in farming and growing coffee plants.
* Promote a charity fundraising campaign to raise money or supplies that go toward helping charitable coffee projects.
* Have a screening of a coffee-related film, like The Coffee Man documentary or any other one, at a local venue or cinema.
Whatever you decide to do for marketing, the day is all about creating awareness of this top 3 traded commodity in the world. Not only the money that is made from trading it. Think of all the people involved in getting the final product into your cup for you. From the growers, farm workers, exporters, buyers, roasters and baristas who make it for you with love and passion. Happy Coffee Lovers Day where ever you are drinking some today
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